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Text messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself. ‘Just text me.’ People are very happy to...
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How many times must you meet a new customer before you make the sale?
‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense. People don’t buy from strangers – so don’t be a stranger. OK. So the first question is, what on earth is a...
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Marketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work. Like it or not, marketing is a fact of doing business. Some...
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The human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it? People do business with people. The gurus who explain the skills,...
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How do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much? What does ‘too expensive’ even mean? Even when they are applied to a pool, a spa or a sauna,...
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6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year. Think of it as an MOT for your business. It’s a simple checklist to make sure that things are running...
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How videos can promote your business.
Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business. Sound and vision are a tough combination to beat. Back in the heyday of...
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“I would recommend your business to anyone!” How to get the most out of...
Great testimonials from your customers can really make your business stand out so are you making the most of them? Telling the world that you offer great customer service is one thing; having your...
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A website doesn’t last forever. Are you keeping up with Google changes?
Is your website still bringing in the business enquiries and traffic that you want it to or have changes at Google left it behind? What is your website for? Almost every business in the wet leisure...
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New products or new markets? A scientific approach to growing your business.
If you want to grow your business, there are really only four basic ways of doing it. When you see what your options are, you can decide which one might be right for your wet leisure business. Nothing...
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