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Running rings around the competition. What London 2012 can teach us about...

It is probably safe to say that everyone considers the Olympic Games in London to have been a success. Just how big a success is down to a matter of personal opinion, but the event and the coverage...

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How to retain and motivate your staff even if you can’t pay them more

Keeping your best staff is important for your wet leisure business and money needn’t be the key factor. Good employees are hard to find and well worth keeping. Good staff can be a key asset to your...

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The importance of your website

Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site. How do people find...

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Tweets, updates and articles

Getting the words right for Twitter, Facebook and Linkedin can help pool, spa or sauna businesses make the most of social media. Top tips for social media users. Social media is here to stay. If...

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Improving Google Performance: Basics for pool and sauna businesses

Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and...

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A forecast for the economy in 2013

The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be? Planning for the future. It is important for all...

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Business premises and showrooms

Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind. Do you need a showroom? Decisions about premises can make or...

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‘I don’t mind paying a bit more.’

Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be? 44% of people would happily pay a premium of more than 5%. People don’t...

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3 tips for better business in 2013

In this article we look at three areas that anyone who wants to grow their pool, spa or sauna business in 2013 should focus their attention on. How do you approach business in 2013? We have just...

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Picture your business on Pinterest

One social media platform is driving more website traffic than any other at the moment. Pick up your camera and market your wet leisure business on Pinterest. A picture is worth a thousand words. Back...

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Holding your own event or open day

Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right? Invite your customers to visit you....

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What Women Want

According to a recent survey, women are the primary decision maker in purchasing decisions in 85% of households. Are you listening to them? What they really, really want. ‘What Women Want’ was a 2000...

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Some overall trends in the Leisure Market

Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends. The state of the nation. Government...

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The wet leisure industry and the great, British weather.

The past few years have brought some very ‘unusual’ weather to the UK. Should you think about weather proofing your wet leisure business? Climate change or just bad luck? The world’s weather patterns...

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Tips on how to sell more saunas.

The sauna market is becoming increasingly lucrative for the wet leisure industry but how can you increase that revenue stream? Saunas can do wonders for your bottom line. The sauna market has been a...

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Back to work after the summer.

How you can use other people’s holidays to boost your sales of spas, saunas and pools. Some people want their summer holiday to last forever. One of the great Internet success stories and growth...

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How to boost your sales in a tough market.

Statistics say the economy is getting better, but good sales are still hard to find. Here are four areas that you should be looking at to help keep your numbers up. A few tips on how to sell more in...

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A quick guide to Google+

Launched in January 2012, lots of people seem to find Google+ a bit confusing, but what could it do for your wet leisure business? What is Google+ Google describes Google+ as a ‘social layer’. What...

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Business planning ideas for 2014.

In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business. Planning a business strategy for the year ahead. It’s easy to...

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Text messaging: simple and cost effective marketing.

Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself. ‘Just text me.’ People are very happy to...

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